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STARTUP READY · Bear North Digital

Compass Lite

AI plus a real account manager. Managed ads, full LSA, real attribution.

Compass Lite is the next rung. You keep the AI-driven foundation of Compass AI, plus a human account manager tuning your Google Ads weekly, full LSA dispute management, real call attribution through WhatConverts, and an active SEO program across more city pages. You're past the "AI runs everything" stage and you've got the budget to put a person on it.

$1,950/mo
No setup fee · Month-to-month
Book a 30-min call →
No setup fee · Month-to-month · Integrates with ServiceTitan, Housecall Pro, Jobber, FieldEdge, or FieldRoutes
Custom WP build
Real custom site, not a template
Real ads management
Human-tuned weekly. $2K/mo cap.
Local Service Ads
Google Guaranteed + dispute management
Marketing automation
GHL workflows, lead routing, follow-up
Account manager
Real human, you can text
Strategy review
Quarterly review + monthly check-ins

01 What you'll actually see

No agency-speak. These are the things that will actually be running for your business.

02 What's not in this plan

We're up front about what's in scope and what's not. If you need any of these, let's talk about Compass.

03 Best fit

This plan is built for a specific kind of operator. Make sure that's you before signing.

04 What your first 90 days look like

Real ad management, real account manager, real local SEO program. Here's the rollout.

Days 1-14

Onboarding & site build

  • Kickoff call: goals, service area, voice, offer review
  • Custom WP site build kicks off (core service & city pages)
  • FSM integration configured
  • Welcome basket ships
Days 15-45

Visibility live

  • Site goes live with full schema markup
  • GBP fully managed (posts, Q&A, photos)
  • Citations across 40 directories
  • 5-8 programmatic city pages published
  • Google Ads + LSA + Meta Ads campaigns built and launched
  • WhatConverts call attribution wired up
Days 46-90

Tune & expand

  • First full monthly report delivered
  • Ad campaigns optimized based on call data
  • Marketing automation workflows refined
  • Quarterly strategy review (with revenue lens)

05 Four reasons this is different from typical entry-level

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Real human ad management

Not auto-pilot. Your account manager touches Google Ads weekly, manages LSA disputes, tunes Meta creative.

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You own everything

Domain, WordPress install, content, GBP, ad accounts, attribution data. All yours.

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Month-to-month, no setup fee

$0 upfront. Cancel any month. The agreement is each month is good enough that you don't want to leave.

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Clear path to Compass

When revenue scales past ~$500K, you graduate to Compass without re-onboarding. Same team, same data, just more horsepower.

ANONYMIZED CLIENT SNAPSHOT

What this looks like 6 months in

2-truck plumbing operator, ~$350K/yr revenue, scaling fast. Came off DIY Google Ads + free WordPress site. After 6 months: tracked 187 qualified calls (≥40 sec), 41 form fills, $2K/mo Google Ads producing 3.2× ROAS, GBP averaging 78 calls/mo from map pack, owner graduated to Compass at month 9 after hitting $720K annualized.

Real ads + real local SEO + real account management = real growth.

/ When you're ready for more

Outgrow this? Compass picks up at $3,250/mo.

Compass adds a dedicated account manager, real human ad management, monthly strategy reviews, full LSA dispute work, and expanded SEO. Most Compass Lite Entry clients graduate to Compass within 12-18 months as revenue scales.

/ FAQ

Common questions.

How is this priced compared to other agencies?
Honestly? We're priced for value, not for prestige. Most home-services agencies charging $4K-$10K/mo are billing the same labor rates we are but adding a 5x markup. We mark up 3x where most agencies mark up 5x. Same labor cost, lower price. Look at our included-services list and compare line-by-line. We'll lose every "lowest price" contest and win every "what do I actually get" conversation.
Can I change plans later?
Yes. Move up, move down, no penalties. Most clients start at Compass or Compass Lite and move up once leads are flowing. Compass AI is a starter rung designed to graduate you off it.
Do I own the website?
Yes. Always. Every plan. You own the domain, the WordPress install, the content, the assets. If you ever leave us, you walk with everything.
What's the contract term?
Month-to-month. No long-term commitment, no setup fee on any plan. We earn your business every 30 days.
Does this integrate with my ServiceTitan / Housecall Pro / Jobber?
Yes. Every plan integrates with the major field service platforms (ServiceTitan, Housecall Pro, Jobber, FieldEdge, FieldRoutes). At minimum we push leads from your ads and forms into your dispatch, and trigger review-request automation on job completion. Polaris adds branch-level routing if you run multiple locations on a single FSM account. Most agencies don't actually do this; we run on n8n and Zapier and connect to whatever you've got.
/ Talk to us

Ready to start with Compass Lite Entry?
30-minute call. No pitch deck. No pressure.

Tell us where you're at, where you want to go, and we'll confirm Compass Lite is the right fit. If it's not, we'll point you somewhere it is.

Book a 30-min call →
Or email: josh@bearnorthdigital.com Or call: (218) 216-8692